The Three Tiers to Buying Awesome Sneakers

Hypebeasts live on the bottom tier. They find the rarest drop, they stand in line for two days, cop, and they post them on Instagram (with the caption “Take you to get this fly? ALL DAY!”). Anyone can buy that one pair of coveted sneakers that everyone wants. It’s expensive, it’s easy, and, worst of […]

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New Yeezys Unveiled… Again

As it appears Yeezy season has begun, Kanye has been dropping multiple hints about the release of something HUGE. Just yesterday, he tweeted a link to, which took users of the web to a mysterious site with laggy footage of something playing behind a timer that started at 00:00:06:19:52:31:01. That timer now looks like this (as of February 6, […]

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