ARTISTS BRANDS FEATURES

Noble Lyfe takes us into his colorful world of passion, determination, and desire

Last year, we spoke with an artist who was working endless days and nights to create his first major project, Senior-I.T.I.S., which told the story of a high school senior living with the struggles that come with none other than — you guessed it — being a high school senior. The acclaimed debut consisted of solid bars and heavy features, including Schama Noel and Taylor Bennett, to name a couple.  Around this time in his blooming career, the enthusiastic artist was still at a point where he was still trying to find his sound and name in this medium, however he was already plotting his next major move to takeover.

Fast forward about a year, the artist is no longer living the lifestyle depicted in Senior-I.T.I.S. It is now 2016 and the artist is ready to take another shot. After months of silently overseeing other artists move around and under him, he decides it’s time to make his presence known for a fresh audience. And of course, he does so in the loudest of ways possible. This artist is none other than recording artist, designer, and New York native Noble Lyfe.

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Noble in the studio.

Earlier this month, the well-rounded creative released something very special and very colorful. First, he hit us with his anticipated sophomore EP Lyfe After the Storm, and then he came back harder with his debut clothing collection entitled “Lyfe After: Season 1” just days later. Perhaps what stands out the most about these two projects is the metaphorical and equally beautiful use of Roy G. Biv, or in other words, the sequence of hues which are described as making up a rainbow: red, orange, yellow, green, blue, indigo and violet.

I followed up with Noble to talk about his latest and greatest. Read our conversation below and find the meaning of the Lyfe After the Storm.

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Jani Richell modeling for Lyfe After: Season 1

Ryan: Over the last few months, you’ve been working with minimal breaks on some very special projects. Can you tell me a little bit about them?

Noble: Well basically the music and clothing are all in one , they are based upon the same concept and ideas but being expressed through two different mediums. So to start off with the music, I have released an EP called “Lyfe After the Storm”. It has 9 tracks, an intro, an outro, and a track for each color.

Oh ok, so each track name will be a color?

Yes! Red, orange, yellow, and so on until the end of the color spectrum. ROYGBIV.

Why the color spectrum?

To be honest, I was on the phone with my bro Donn Cobb one day and we were brainstorming design ideas — this was before his eat campaign and Jani’s I Have Nothing to Hide jackets — anyway, I was walking outside and I stepped in a puddle. Initially I was mad until I looked down and saw a mini rainbow in it. That’s when it hit me. I had to do something with color. I felt like it was a sign. It took a year and some change to develop into an actual idea because I didn’t record the first song off the EP until October 2015 and I thought of the idea in early 2014.

Do the colors have a specific meaning that is important to you?

Yes, each color represents different emotions and feelings and each song depicts those emotions or feelings and how I view them.

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Noble in the studio.

When it comes to your music, how do you feel you’ve improved over the last year? Any major changes that you’ve noticed?

Real big changes. Before I used to overthink everything, whereas now I try and have such fun with it as possible. I still have witty wordplay but I really focused on making the songs enjoyable for myself and the listeners. I believe my overall flow and execution has definitely improved and I’m in a space where I’m constantly growing, and I love that.

Tell me about the transition going from your debut project Senior I.T.I.S. to your sophomore project. Were there any differences or challenges when it came to the creative process of making it happen?

The real challenge to me personally was keeping my artistic integrity while still having fun and just making music. I think there is a balancing act that needs to exist. Making music that’s relevant and has content, while also making sure you have fun. At the end of the day, this is your craft and you deserve to enjoy it, but as artists we have a responsibility to reflect the times and shape the future.

What would you say was a better experience: making the music or the clothing?

Thinking of the clothing was a better experience than making it, and making the music was a better experience than thinking of it, if that makes sense.

Speaking of the clothing, tell me more about that collection. When did the idea to design a collection come into the picture?

The idea to connect the clothing with the music came after I finished the EP, but I started working on the clothing first. I don’t know, I just felt so inspired by the color ideas that I started thinking of a clothing concept behind it to be presented alongside the music. I had writer’s block after releasing my first project and I was still searching for my sound. I felt the color idea was too good to waste bad music on, so I put a hold on the music and decided to start working on the clothing which eventually turned into a whole brand with the colors being the concept behind the first season.

Do you already have any ideas for what your next moves are?

Definitely, man. My goal is to sit down with a producer named Amazeking. He produced the intro for the EP and I wanna work on building a true sound and mastering my craft. I wanna get my performance skills up and keep nurturing my brand. I also have some shit coming with my big bro; a collab project. Man just working and keeping my creative drive going.

Lastly, I gotta ask — what advice would you give to kids trying to pursue music?

Have fun with it! First and foremost have fun with it, and always stay true to yourself. Just because someone else is doing doesn’t mean you have to do it. Have as much fun as possible and just fool around, man, because fun is the greatest catalyst for creativity!

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Follow Noble on:

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Soundcloud

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