This past weekend Kanye West held a pop up shop in SoHo to further promote his album The Life of Pablo. This pop up shop came as a surprise to most, as Kanye hadn’t mentioned anything about a store that sold all the merchandise that he had at the Yeezy Season 3 showing. So of course, the hype was rather insane. Fans were camping out and waiting just to try and get a piece of Pablo. Needless to say the pop up shop brought everyone out, possibly even too many people as the police had to shut down the block because of the amount of people waiting to get in.
While the shop was in action, there was one person who was making a tad bit of noise just a few blocks down. That person was none other than Austin Butts, or better known as Asspizza.
the point of the fake pablo merch was that it was actually real
— Austin Butts (@asspizza) March 22, 2016
Austin and his friends heard about the pop up shop a day before it opened and decided to have a stencil made so that they could make their own Pablo or “Fablo” merch. Their shirts had positive responses from everyone, including Kanye and his team. Kanye’s team liked it so much that Virgil Abloh and Heron Preston even bought a few shirts and sold them in the real pop-up shop. With fake shirts being made and sold just down the street, did this affect the real pop up shop? The answer to that would be… no. Kanye tweeted the other day that the shop made $1 million in the two days it was open. So with the massive profit and the outcry for TLOP merch will there be another pop up shop in the future? Will there ever be a completed TLOP album to drop? We sure hope so.
but there is no other brand that could sell 1 million dollars of clothing in 2 days from 1 location!!!
— KANYE WEST (@kanyewest) March 22, 2016