Meet Matthew Gonsalves, The Mind Behind DISPOSABLE LIVES

Disposable Lives
Disposable Lives

About 20% of teens will experience depression before they reach adulthood. About 5% of teens are suffering from major depression at one time. Teenagers with untreated depression are more likely to commit suicide. Untreated depression is the number one cause of teenage suicide in North America. A teen who is suffering from depression is 12 times more likely to attempt suicide or have suicidal thoughts. Less than 33% of teens with depression get help, yet only 80% of teens can be successfully treated for their ailment. Some teens are stricken with mental disorders acting as the root of their depression, but for many it is due to trauma, family matters or social troubles.

Once a sufferer of teenage depression, a young visionary combined his expertise in fashion and design to fight a cause so near and dear to his heart. In order to help diminish these statistics, Matthew Gonsalves, owner and creator of Shepherd and Wolf developed a capsule brand called Disposable Lives, in which proceeds will go towards suicide prevention. His collection is not only thought provoking, but it is simplistic in style. His collection includes two T-Shirts and a Pin. We had the opportunity to speak to Gonsalves about his new collection and get a sneak peak at the creative direction behind the collection.


DISPOSABLE LIVES refers to people who feel inadequate and miniscule. They feel disposable in society, so they have to learn to appreciate something Internal, within them. They have to find their own meaning, cause no one’s helping them search.

US: Your collection is relatively small Matthew… Was this done deliberately? Why such a minimal selection?

MATTHEW: Disposable Lives isn’t meant to be my bread and butter. At the end of the day, it’s genuinely not about the money. I have other business ventures, and another brand (Shepherd and Wolf) that is here to generate profit. I’m doing it to work with friends and help each other out, while doing something good. A percentage of the profits gets donated to charities that support and assist in the treatment of teenage suicide and depression. I want to keep disposable lives intimate, it’s not a brand it’s a small project. I want to work with my friends, create something that just feels good. As soon as it feels like I’m getting stressed about it, I’ll put it off until I’m ready again.

Did you have any collaborations for this project or were the designs all yours?

The design for the prayer shirt was a collaboration between my friend Jac and I. The lookbook was shot by one of my closest friends Will Britten. The models were Jac and my girlfriend Alyona.

Teen depression is something near and dear to your hear and it is evident that this collection means a lot to you. How many of each piece are you putting out for people to wear and show support?

This is my way of giving back and working within my close intimate circle of friends. I’m doing 25 pieces of every shirt I release. Never more. I did 25 pink, and 25 white. And I’m releasing another shirt in October and there’s only 25 pieces, 1 colorway.

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